Chuppis by TADO x MATHMOS
WHAT-IS: 'Iconic UK brand MATHMOS have teamed up with graphic art duo TADO to create Chuppi – the perfect interactive child’s nightlight AND an adult’s collectable art toy. The wireless colour changing customizable Chuppi available internationally from the 30th April at www.MATHMOS.com and is priced at £30 (40EU).'
The last I saw of an illuminated toy figurine (in my knowledge anyways) was in the form of The Illuminative Radioactive Edition of Seamour Sheep from Crazy Label (back in 2008), but what differentiates this current concept, is the ability to "customize" it, with handy stick-ons. Nice touch, and with the character-styles from TADO, provides that extra 'art toy' touch needed to propel this beyond just your simple night-lite, IMHO. Intriguing, and ultimately delightful to behold, methinks.
"The main challenge was coming up with a fun little guy that offered something a little bit different to the customizable toy market. As such we wanted to try and make something that could be used either as it comes, or as a platform to be customized, with the added dimension of it being illuminated. The stickers we created also allow people to have some fun and get creative without having to break out the pens and paints! We worked really closely with MATHMOS to come up with the characters shape and pose, a true collaborative project in every sense of the world and we are delighted with the results.” ~mentioned TADO about their collaboration with MATHMOS.[Check out more of the official press release posted on TADO's blog].
