here). Here's HOW TO PLAY:
01. Take a #mimocult-inspired photo and post to Instagram with the following text: "The key to the @mimobot vault is #mimocult: mimoco.com/mimocult" You do NOT need a Mimoco product in the photo to enter, but they are encouraged.
02. Winners will be awarded coupons daily & those winning entries will be compiled into a MIMOCULT Photo Gallery on the mimoZine for a chance to win the Grand Prize.
03. Sharing Frenzy: The finalist photos with the most social media shares will win a prize pack featuring a MIMOBOT of their choice from the Mimoco Vault of Sold Out, Retired and Discontinued characters.
(For full contest rules, read here)