How to Get Into Designer Toys (Parts 1 & 2) by Tenacious Toys



Featured in this video are the slides from a lecture from CEO of online designer toy retailer TenaciousToys.com's Benny Kline, who was invited by artist Jason Freeny to guest lecture in his Designer Toy class at SVA in NYC.

2 Parts in this video:
Part One: World Building
Part Two: Merchandising



"I thought about the most useful info I could deliver to artists just starting out in the designer toy field, and this is what I came up with. The greatest obstacles emerging artists deal with (in my opinion) are: 1. Getting people to care enough about their characters to drop money on their art, and 2. the extremely high cost of producing a designer toy. So my lecture attempts to help them navigate and overcome these obstacles.". (Read so much more here in YT-video's captions)




"Tenacious Toys has been buying, selling & producing art toys in vinyl, resin, PVC and plush since 2004", with Benny being at the forefront, and when he shares some "toy-education", you'd do well to listen, IMHO.

INTERVIEW WITH BENNY KLINE OF TENACIOUS TOYS (PART 1/2) (2011)
INTERVIEW WITH BENNY KLINE OF TENACIOUS TOYS (PART 2/2)
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