61 rooms / 21 artist / 1,000 ideas

"For the launch of the new Volkswagen Fox 21 international artists from the fields of graphic design, urban art and illustration turned Hotel Fox in central Copenhagen, into the world’s most exciting and creative lifestyle hotel."


got this exceptional link via pamdemonium (thanx loads, Pam!) and i've been inspired ever since ... loving the concept of "collaboration", in whichever genre and discipline ... something that has been happening for quite a while now, i know ... and in my own corner of hyper-reality? = it all started with inter-pollinating teeshirts/sneakers/toy-designers with grafitti-artists, and visa versa ... and now?

establishment meets street cred.

niiicccce ... and do check out the behind-the-scenes video of the entire project.

and so, when will be the day when a media production designer becomes a toy designer? haveta walk the walk first before i talk the talk, innit? dammit. heh :)

._.