about that sony bravia playdoh bunnies commercial

from bouncing colored balls to exploding paints and now play-doh'd bunnies - SONY Bravia's new commercial has attracted it's fair share accolades, as well as "controversy", in regards to it's "origins" and of the uncredited conceptualization [read more on NOTCOT.org] ... meanwhile here's a low-res youtubed video for your viewing pleasure [click here to view previous ads]:

BOUNCING BALLS:


EXPLODING PAINTS: