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1st Force x Qee Collection Collaboration (FnC KOLON x Toy2R)

The 1st Force x Qee Collection Collaboration sees the release of a new line of fashion sneakers - dubbed 1st Force - from Korea's FnC KOLON, who has partnered with TOY2R to develop and produce matching 2.5 inch QEEs to be packaged with each pair of shoes.

"1st Force [www] launches the TORNADO design first followed by the EARTH line, which will present itself as a lightweight basketball sneaker. Available in sizes 5.5 through 10.5, the sneakers have a SRP of US$110-$150 per pair. The line is debuting in major department stores in Korea, currently in more than 30 locations but will quickly become available in sneaker multi shops, online boutiques and other locations within the coming months."

[CLICK THRU for Press Release & Pics]

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PRESS-RELEASE: FnC KOLON has released a new line of fashion sneakers called 1st Force. This new brand is meant to call upon the forces of nature for its inspiration. The main concept centers upon the 4 elemental forces: Earth, Lighting, Storm and Tornado – each featuring a powerful and energetic image. These fashion forward sneakers are targeted toward the consumers between 24-32 who are sensible about fashion and who have a serious take on design and originality. The ‘maze” pattern creates a slim looking tennis style fashion sneaker while the color palette is bold yet contemporary.

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Adding to the appeal of the fashionable sneakers, FnC KOLON has partnered with designer art toy giant, TOY2R to develop matching 2.5 inch QEE figures packaged with each pair of shoes. FnC Kolon identified the artistic nature of the QEE figures and proudly offers these collectibles with their new line for a limited time as a gift. Each Qee figure mimics the ‘maze’ pattern and includes the 1st Force logo. Larger 8 inch Qees will be used for promoting the brand in stores as well as being including in the marketing and signage materials.

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The 1st Force website, www.1stforce.net , will open on the 1st of April but currently has a very cool teaser animation featuring the TOY2R QEE figure, so go check it out! Plans are proceeding to open an online shop by the 1st of May.

For more information about FnC KOLON and their new 1st Force line, email garthur@kolon.com
For more information about TOY2R and the QEE brand, email info@toy2r.com

(cheers fo the headsup, Kev!)
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