Amos Generic Character Figure & Brand Store by Amos Toys

Tis been a while since we've seen any toy action from Amos Toys (well, in my timeline, it has), and that's soon about to change, with the coming of the "Generic Character" figure - to be released in tandem with the opening of the Amos Generic Character Brand Store in Tokyo, Japan, and as well in celebration of their tenth Anniversary!



From Thursday June 28th until Monday July 2nd, the Amos Generic Character Brand Store will sell a selection of exclusive, limited-edition art-products created specially for this event. All products will feature the distinctive Amos Generic Character (AGC). And the main toy in focus here is this cheery (and ironically "generic") character in a total edition of 500 pieces spread across 5 x colorways. Each figure will come with a signed and numbered document certifying its generic features.

The Generic Character figure will be exclusively available at the event and through amostoys.jp, but plans are in motion to make them available through store.amostoys.com, apparently.

- The AGC represents the ultimate distillation of minimal character design into one distinct and pleasing package.
- The AGC is simple, refined and cute.
- The AGC has no narrative or back-story and represents 'generic' in its purest essence.
- The AGC allows the consumer to project his or her own desires onto the character archetype.