The Cultyard is now The Block at New York Comic Con 2012

"The Cultyard" at New York Comic Con 2012 is now known as THE BLOCK - featuring "NYCC’s edgy and artistic design community! The Block brings together art, design, collectible toys, pop-tech and fashion of the underground pop culture scene along with the tastemakers, trend setters, artists, thinkers and the brands that they create.

The Block “show-within-a-show” at NYCC showcases a top-notch list of creative lifestyle companies whose products include fashion, collectible designer toys, art and illustration, independent magazine publications, animation, tech and entertainment."

Regardless if it is a case of "re-branding", or change in status quo, familiar 'names' - predominately 'retailers' - exhibiting in The Block include: Art Whino / Dumbrella / ESC-Toy Ltd / Frombie / Inner Sanctum LLC / Jared Deal (Carnival Cartoons) & Dream In Plastic / Kidrobot / Lulubell / Mimoco / myplasticheart / Onell Design / Plastic City / Shawnimals / Sidekick Trading Cards / Tara McPherson presents Cotton Candy Machine / Tenacious Toys / threeA / Tokidoki / Toy Tokyo and Toyqube.