Animated Uglydoll Film from STX Entertainment Announced

"STX Entertainment will launch a family and animation division aimed at creating entertainment for film, television and digital platforms, Variety has learned.

The studio’s first project will be an animated feature based on popular toy line Uglydoll. It plans to explore future projects with Pretty Ugly LLC, the toy company behind the cuddly critters, in gaming, television and other arenas." - reported Brent Lang for Variety (Read more via).

The film will be produced by STX Entertainment. Gigi Pritzker and OddLot will co-produce, and David Horvath and Drew Matilsky will executive produce on behalf of Pretty Ugly LLC. An animated UGLYDOLL feature? Yes, please!

How would YOU like it to be presented? Via flat 2D cell-art styled (like Horvath's illustrations)? Or a 3-dimensional CGI UGLYDOLL characters scampering about? :)