Plastic Fantastic: Japan’s obsession with soft vinyl toys

This video features interviews with Cory Privitera (@science_patrols), and Yuji Maruyama (CEO of Maruyama Toys - who is seen holding in his hands Atomic Mushroom Toys' PARASIGHT), and as well you can read the full story on japantimes.co.jp, with more artists and toymakers profiled and interview - a few of whom are familiar to this blog!

"Inspired by the monsters, robots and folklore of Japanese culture, creators of sofubi — soft vinyl toys — have taken their original plastic creations to new heights ... to the delight of collectors around the world."