Central Group presents "CE Love The Earth"
Central Group presents CE Love The Earth art exhibition to raise awareness about environment conservation through toy character CE under the concept Heart For Planet, inviting 18 artists to create art and hosting an auction to raise funds for Thai Environmental Corporation Foundation.
The 18 artists include Watchara Prayoonkum, Jitsing Somboon, “Pomme Chan” Tachamapan Chanchamrassang, Bhubawit Kritpholnara (Issue), Witchulada Panthanuvong, Jirayu Tantrakul, Thanachai Ujjin, Karoon Sosothikul, “Tono” Pakin Kamvilaisak, Mario Maurer, “Peck” Palitchoke Ayanaputra, “Margie” Rasri Balenciaga Chirathivat, "Pok" Passarakorn Chirathivat, Sakwut Wisesmanee, Roengsak Bunyavanikun, Chalit Nakpawan and Saran Yen Panya.
You can support this project by joining the art toy exhibition to see the 18 X CE art toys on display during September 28 - October 10, 2020 at Central Embassy and from October 14 – November 10, 2020 at centralwOrld.
An Online Auction will be held during October 15, 2020 – November 15, 2020 and merchandises under the CE Love The Earth project, such as T-shirts and Heart for Planet tote bags, will be available for purchase online and at the exhibition. You may also join an auction to win any of the 18 CE creative art toys. Find out more about the auction at centraltham.com/ce and centraltham.com/crowdfunding/ce (Websites are in the Thai language).
The proceeds from the auction by Central Group under the Central Tham project will be dedicated to the Thai Environmental Corporation Foundation to support environmental activities, green area restoration, waste management, and relief efforts to help those affected by natural disasters such as floods, fires, and storms.
"Pichai Chirathivat, Director of Central Group, talked about the Group’s commitment to social responsibility through education, community development, cultural activities, and environment conservation to reduce environmental issues and add green areas. The Group has initiated the Central Tham campaign with an aim to invite everyone to join forces and make our country and our society better. It also raises awareness about environmental issues and encourages everyone to take part in conserving nature and restoring natural resources by preserving forests, reducing waste, and saying no to plastic bags.
“CE Love The Earth” is a campaign featuring creative art toy character CE (pronounced as “Zee”) as a medium, inviting artists to show their creative perspectives in saving the environment through art. Each toy is a one-of-a-kind piece and will be on display in an art exhibition throughout the year, and will later be auctioned to raise funds to support the Thai Environmental Corporation Foundation.
Napat Phromphruk, Project Manager and Developer of MAFIA Factory, who initiated the CE Platform and CE Planet projects, said that CE stands for Creative Enhancement and aims to promote Thailand-based creative art with unique design. It finished among the world’s top five toys in the Best DIY Platform category in the International Designer Toy Awards 2011 contest in the US, and has worked with leading brands and events in Thailand and overseas. CE is a Thai character with the highest licensing value ever.
At the same time, MAFIA Factory also values social contributions, particularly for the environment. The CE character is used as a supporting character for ASIA Zero Waste together with TOFU by Japan’s Devilrobots. Central Group has chosen to use CE creative art toys to represent actions that save the environment. MAFIA Factory is honored and proud to join the CE Love The Earth. To see Thai creative art toys selected in an environmental project, and to see designs by the 18 artists, has given CE a significant opportunity to reflect environmental issues. They are not just toys or collectibles, but they can help give voice to our natural resources and environment."
