Coca-Cola x Marvel: The Heroes
See Coca-Cola and Marvel assemble as you’ve never seen them before to come to the rescue of a comic book store employee:
Head on over to THIS POPCORNX-post to watch a line-up of teasers, leading up to the endgame ad seen above, cheers..
In this limited-time campaign, the two brands are "bringing the world of Marvel to life with a brand-new TV commercial, as well as a never-before-seen consumer experience featuring exclusive, limited-edition Coca-Cola pack designs featuring 38-character illustrations." - Reported thewaltdisneycompany.com - "The new line of exclusive cans and bottles will feature heroes and villains from across the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website."
Besides the collectible cans and AR experience, the campaign as well would involve "the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions."
The Marvel characters featured in 38 designs across the limited-edition products include:
Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine.
Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor.
Interesting selection of characters being showcased/pushed here, which surprisingly excludes "Spider-Man".
