CLEA 2010: Character & Licensing Expo Asia 2010 (Thailand / 6-9 May)

The CHARACTER & LICENSING EXPO ASIA 2010 (CLEA 2010 / www.clea.asia) is an upcoming event in Thailand happening between 6th to 9th of May in 2010 @ the Royal Paragon Hall, Siam Paragon. Formerly known as the "Bangkok Toys & Comics Convention", the current incarnation is the inaugural Asia event for Character & Licensing Business cooperated and supported by Thai government and private organizations.
CLEA-ASIA-BANNER

Organizer, Napat Phromphruk mentions: "(The) Thailand goverment issued "Creative Thailand" as a creative economy policy several months ago. They want to support our show as one of its projects (to) encourage (the) Character & Licensing business in Thailand and also for other countries, especially neighbour countries because we have many talents from creative part to developer and many various manufacturers."

CLICK THRU for the full-release and information, along with snaps from the event's Press Conference yesterday at the Thailand Ministry of Commerce!

TOYSREVIL has been graciously invited to be the event's "Official Blog" (tis my honor!) for which I will endeavor to bring you folks the excitement and activities happening on the ground! Thailand Here I Come!



CHARACTER & LICENSING EXPO ASIA 2010 @ SIAM PARAGON

Meet the first time ever "Character & Licensing" Expo in Thailand. The most impressive Asia event for Character & Licensing Business cooperated and supported by Thai government and private organizations.

New Business Opportunity

Nowadays, the cartoon characters provide a unique way for business in many industries, not only Comic books, Animations or games which they are always the main representatives, but also the licensing products such as toys, stationeries, house wares, and etc. The cartoon characters make value added and change the product positioning from just an ordinary product to become the Life Style Products, which always gain more profits.

Cartoon Character industry is one of the best country revenues sources in many countries such as USA, EU, Japan, and South Korea, making them over hundred billions US dollars per year

Thus, Cartoon Character business is one of the new strategic opportunities for Thailand and neighbor Asian countries. Moreover, Asian countries still have many potential talent peoples and many manufacturers, which have great production capabilities.

The show will cover all related business as a turnkey system under one roof. Exhibitors can be both sellers and buyers for completely business match from the designers’ original design to the factory’s finished products. Meanwhile, visitors can enjoy both participating exclusive exhibitions and shopping fabulous various products directly from the designers and licensers.

The exclusive exhibition located at the strategic pavilions such as:
- Thai Comics Fair
- Asian Comic Fest
- Creative Content Asia
- World Art Toy
- World Character Fest

Together, meet and greet with characters and designers from all over the world.



Show supported by Thailand government departments and related private organizations:

This is the first time ever cooperation from both Thailand government departments and related private organizations to establish cartoon character business in the Character & Licensing Expo Asia 2010 platform.

Thailand Government Departments:
Department of Intellectual Property
Department of Business Development
Department of Export Promotion
Thailand Convention and Exhibition Bureau
Software Industry Promotion Agency


Private Organizations:
Thai Cartoon Social Entrepreneur Network
The Thai Cartoon Association
Thai Cartoon Institute, Children Foundation
Thailand Animation and Computer Graphic Association
Bangkok Youth Association
Urban Rehabilitation Foundation
Thailand Media Social Enterprise
The Publishers & Book Sellers Association of Thailand
Thai Toy Industry Association
Thai Gifts Premiums & Decorative Association
Thai Housewares Trade Association
Thai Stationeries and Office Supplies Association
Thai Game Software Industry Association
Thailand Industrial Designers Society
The Thai Ceramic Society


The show is set on 6 – 9 May 2010 at Royal Paragon Hall, Siam Paragon for the first time while the Creative and Business meet up at Character & Licensing Expo Asia 2010 (CLEA2010)



ACTIVITIES IN 2010

The next activity scheduled includes the The CLEA Seminar & Conference on 7th January 2010 @ Royal Paragon, Siam Paragon. There are 2 sections for this seminar:

01. for business cluster: from 9.00 -12.00 The main guest speaker is Mr. Charles Riotto, LIMA president (LIMA is one of CLEA's official supporter)

02. for designer & education cluster: from 13.00 - 16.00


From this siminar, a custom toy contest will be launched for both local and international artists to participate. The finalist would be invited to join the CLEA2010 for the final battle contest.

For more information, please contact
Tel: 02-291-3052-3
Fax: 02-291-3054
Email: cleaasia@hotmail.com

Bangkok Event and Exhibition Co., Ltd. 2207 Viravan Building, Charoenkrung Road, Bangkorlaem, Bangkok 10120 Thailand
Telephone +662-291-3052-3 Fax: +662-291-3054

Press-Conference images via CLEA's Facebook-albums here / here / here
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