paleolito by ismael lito

WHAT-IS: PALEOLITO is a Brazilian urban vinyl toy created by designer Ismael Rio Lito.
ORIGIN: Paleolito is borne from paintings on caves from prehistoric times, drawn by men who wanted to create a being stronger than animals, but not more powerful than men... [MORE]
WWW: www.paleolito.com.br / customs via Paleolito's flickr.
DESCRIPTION: Paleolito is a DIY-concept figure (aka "Do-It-Yourself"). Standing 4 inches / 11cm tall, Paleolito is made of vinyl and is available in Black or White.
AVAILABILITY: DIY Black or White is R$45,00 + shipping (US$19) / Custom Hand-painted Paleolitos are R$80,00 + shipping (US$34). Email paleolito.toyart [at] gmail.com to enquire.



[Paleolito-customs by Ismael Lito / CLICK THRU for more]
ORIGIN OF PALEOLITO:

Who could imagine that collect dolls would no longer be something of a child? Something precipitate ten years ago, today became fashionable and, better yet, profession. The designers, graffiti painters and artists in general are invading the world of toy art creations with more fun, merging the world of imagination with reality. This is the case of Rio Ismael Lito designer of 31 years, creator of the puppet "do it yourself" Paleolito, which promises to invade the market and the home fans and collectors of toy art. Our friend got even a site: www.paleolito.com.br. There you will give the whole history of the doll, and they could download wallpapers and view custom suggestions for their Paleolito.

Like all creation begins with a story, this could not be different. Man of the caves, hunted, stones, fire. They are characters from the distant past and a little reminder, but that is one of the most fascinating periods of history. Without documents, the anthropologists have almost exclusively drawings in caves as records of customs and life at the time. Thus begins the story of the birth of the urban toy Paleolithic.


The men who inhabited the land at that time drew the animals on the walls of the caves as well have believed that field over them. The artistic expression of our friends was beyond them and decided to create a being stronger than the animals, but not more powerful than men. Through the ritual of painting in the caves, they gave life to the Paleolithic, the mammoth creature with legs, arms of a man, hands instead of paws and claws and head of a fossilized animal.

Today this piece of Prehistory can be remembered and brought into the house. The Paleolithic doll, made of vinyl and 11cm in the colors black and white, has a legion of worshipers scattered around. You can give life to art, as well as our ancestors did, customizing the Paleolito through the concept of "do it yourself." The doll has versions in the colors black and white.




ABOUT THE CREATOR:

Ismael Lito is 31 years old and is trained in Industrial Design from PUC-RJ. Postgraduate diploma in Digital Animation and Modeling (UVA) and has expertise in 3D Design of Games (PUC-RJ), Techniques of Animation (Anima Mundi) Design and Management (PUC-RJ).

He began his career at the Center for Research Design and the PUC soon began an internship at the then newly established area of Information Technology of Globosat channels. It was this company that developed his professional history. It started as web designer and, after two years outside the company's work in developing PROMON Technology, returned to the office of Globosat with responsibility for all the channels and websites of the company. In parallel, as a professional freelance, served in the Art Direction, Web Design, Interface Design, Graphic Design, Animations vector 2D, 3D Animations, Design of Games, Character Design, Visual Identity, Illustration, Fashion Design 3D, and Storyboard Concept Art.

With five awards in different areas of design, three are of great prominence:
- Cover CD's of Offspring Band - MTV and SONY BRAZIL;
- First Prize of Internet in animation and poster - IBEST;
- Poster campaign for institutional - Emilio Odebrecht Foundation.

To learn more about the designer and know your portfolio, please visit www.ismaellito.com.br.



(FYI: Text / Press Release remain unchanged from original)