Blindsided By Blind Boxed Toys

Jeremy Brautman of TOYCYTE explores and questions the world (and concept) of Blind Boxed Toys - with a 5-Part expose - starting with Toy Companies' stand in Part One, and Part Two giving the fans and collectors a voice on the matter.

WHAT-ARE: Toy-producer and retailer Kidrobot explains "Blind Boxed Toys" as "When you purchase blind assortment figures they come packaged in identical boxes. The boxes are the same in every way and you can not see what is inside! On the side of the boxes will be a list of different possible figures. One of these figures awaits inside the box!" [Read more here]

In local (Singaporean) parlance, it is: "Ti-Kam" (pronounced "Tee-Kum") - literally meaning "trying your luck in a draw".