Gary Baseman for JWT’s GAPA/BS World Aids Day Safe Sex Campaign

garybaseman_gapa

I agree with Jon-Paul Kaiser's Tweet ~ these characters need to be made into toys. Designed by Gary Baseman, this was created for GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista) 'on a campaign with the message “Be pure. Safe sex is never wrong.” ~ created for use in T-shirts, print media, and animation.

In order to raise awareness on the global HIV/AIDS pandemic, the World Health Organization established World Aids Day in 1988. Observed on December 1st, it is a chance for organizations and individuals to “demonstrate international solidarity in the face of the pandemic.” According to 2008 data from the United Nations, approximately 33 million people around the world are living with HIV.

Source: Bernstein&Andriulli

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