J.K. Rowling Announces Pottermore


Saw this snippet at the start of the Harry Potter & The Deathly Hallows Part Two DVD, with author J.K. Rowling announcing Pottermore (which you can register on www.pottermore.com) which I am sure you hardcore Potter-fans already know about anyways. I'm really charmed by the papercraft animation made by Anderson M Studios under the direction of Simon Lloyd and Christine Turner (at Adam & Eve). Art's In The Right Places has an interview with them readable here. (Below quote via)

POTTERMORE
"Nothing in this piece is CG. Every element was shot in camera and painstakingly cut, piece by piece, and then moved bit by bit to create a stop frame animation. The book is actually very large in scale to make creating the elements easier. This book was made by a specialist book binder and was a complete replica of an ordinary printed version."
(Additional screengrabs via lisawoodsdesign).
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