Staple X Atmos X Medicom Toy Bearbrick

PRESS: ”Staple and Japanese sneaker boutique, Atmos, known for their sought-after collaborative sneakers and products, teamed up with Medicom Toy to create a 400% and 100% Be@rbrick set incorporating the two brands’ signature footwear motifs. The set is available for purchase in limited quantities on 09/16 at

This video was created by BYT.NYC & directed by Daniel Navetta of APK.”

No doubt the BBs have since sold out (FYI: Initial price was ¥11.000 +Tax / SIZE:100%/400%) and are probably raging-on in the after-market (“Assumption” on my end, I haven’t checked at all online), but here are some snaps uploaded unto my Facebook-post (click on above to peep), and the purpose of this particular post was actually to put attention on the video promo for the item, regardless if they are sneakers or toy collectibles, the imagery and branding is utilized to showcase the desire for said item - less of an actual still product (that does not move by itself), and more of “branding”, and of a “desired” created with said branding, besides the “aesthetic” of the item (of course) … not forgetting the promo is produced for visual archival purposes, for all www-eternity, and that is pretty awesome to witness, IMHO.

Staple X Atmos X Medicom Toy Bearbrick - View promo video #onTOYSREVIL

Posted by TOYSREVIL on Thursday, September 21, 2017