POPMART X INSTINCTOY Product Reveals (@ Shanghai Toy Show 2020)


Japan-based INSTINCTOY debuted three new products at Shanghai Toy Show 2020 (Nov 6-8), in collaboration with POPMART. Scroll thru for a closer look, while you can say updated with Insta @instinctoy_hiroto_ohkubo...!

POP MART 10th Anniversary Muckey "GENERATIONS"
Muckey Plush "BABY BLUE" (Plush figure)
LIFE WITH MONSTER FLUFFY "FUZZY"


"In commemoration of POP MART's 10th anniversary, we created this collaboration piece. The design concept stemmed from the original size of Muckey (total height about 21 cm) that INSTINCTOY has been releasing since 2013, and the mini sized Muckey from the POP MART blind box series, with the theme of "GENERATIONS".

We wish for further growth of POP MART, and designed it with the desire to continue to be a brand loved by all ages and gender. The colourway is the same as Muckey "Fantasia" from the "SHOCK" blind box series released in September. The body is studded with 10 stars signifying the 10th anniversary and the figure glows in the dark. The packaging has been given great attention to detail, so please look forward to it."



Samples for POP MART 10th Anniversary Muckey "GENERATIONS" will be on show at STS, with release scheduled for mid-month. Availability will be via INSTINCTOY eShop for Domestic/Japan orders, while international customers to contact POP MART for purchase details.


"It's been 7 years since Muckey's release in 2013. Muckey is still very much loved and supported by everyone, has finally become the long sought after "plush toy".

Muckey's unique characteristic is the ability to change it's surprised facial expression. In the plush figure, it's fangs can be kept under the zipper. The zipper clasp is finished with a Fluffy design, and attention is paid to every detail possible, including the packaging."



Samples for Muckey Plush "BABY BLUE" will be exhibited for the first time at the INSTINCTOY booth (C59) at STS. The release is scheduled for the end of this month to the beginning of next month.


"INSTINCTOY's latest 2020 figure Monster Fluffy has become a "soft vinyl light", with a total height of about 30cm. We have adopted "FUZZY" as the colourway, which is the basic color of Monster Fluffy. This 1st colourway is wildly popular despite its simplicity, and the figure is increasingly challenging to obtain.



When you tap the head lightly, it emits light (via USB power supply) with two levels of brightness. Also since the body is molded with blue phosphorescence, it will glow in the dark even after the light is turned off. We hope Monster Fluffy can live together with you."


Samples for LIFE WITH MONSTER FLUFFY "FUZZY" will be exhibited for the first time at the INSTINCTOY booth (C59) at STS. The release is scheduled for the end of this month to the beginning of next month (Likewise with "BABY BLUE" Muckey Plush).
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