obama action figure by jailbreak toys
Jailbreak Toys (makers of Oddfellows Genius Collection / reviewed) has dropped word of their OBAMA ACTION FIGURE!Designed and created by JRock (aka Jason Feinberg) based on U.S. Presidential-hopeful Barack Obama - the Obama action figure (above-left) stands 6-inches tall and possesses eight points of articulation for a SRP of US$13.99 - available online exclusively here (*Note: on sale everywhere including Urban Outfitters from July 21st). The Obama figure comes packaged in a window box which includes original Obama illustration art.
The Obama in Vanilla Suit (above-right) is an exclusive for ToyTokyo - with a limited run of 400-pcs - will make it's debut at the upcoming San Diego Comic Convention 2008 ... as for why there's a McCain-figure made that's shown standing next to Obama? Download the PDF Press Release to find out.
OFFICIAL PRESS RELEASE:
LOOK! UP IN THE SKY! IT’S... OBAMA? While we all expect T-Shirts and bumper stickers to pop up everywhere during election season, a toycompany in Brooklyn has taken presidential fan worship to a whole new level with the release of an Obama Action Figure.
Yes, in the tradition of Superman and Luke Skywalker, Barack Obama has now officially beenimmortalized as an action figure and, unlike bobble heads and other political knick-knacks, the Obama Action Figure has all the elements of a toy tie-in from a blockbuster movie, right down to the poseable arms and unapologetically comic book influenced illustrations of the would-be Commander in Chief. It’s no coincidence either.
The company’s president and designer, Jason Feinberg, set out to create something that spoke directly to the younger generations who have been the base of Obama’s campaign.“The idea was to create something brand new that speaks to the youth of America in their own vocabulary” says Feinberg. “The generation that was raised on Star Wars and Happy Meals has suddenly come of age and, for the first time, we’re not just engaged, but genuinely excited about politics. I wanted to capture some of that electricity... that excitement that so many young people are feeling right now. When we were kids and a new Star Wars movie came out, or a new Superman, the first thing you did was go to the toy store and that was usually more fun than the movie itself. I’m hoping to contribute some of that youthful exuberance to the election process.”
So far, it’s working. Orders have been coming in from campaign offices around the country, who are giving the action figures out to their organizers. Even employees at Obama for America’s main office in Chicago have been ordering online. “That’s a big part of this for us”, says Feinberg. “We don’t just want to sell a product, we want to be a part of the movement.” To back it up, Jailbreak Toys is donatingone dollar to the Obama campaign every time they sell a figure online.
Given their strong political stance, is Jailbreak making a McCain action figure? “Well”, says Feinberg,“imagine Superman without Lex Luthor. Or Luke Skywalker without Darth Vader. That’d be no fun.”
