DC Direct Announces BLAMMOIDS! Series 1

From DC Direct comes a series of new PVC mini figures with a decidedly "less traditional" humanoid toy-form - witness the "hyper-stylized" BLAMMOIDS!

BLAMMOIDS! Series 1 features six (6) designs total featuring Batman and Joker, Green Lantern and Sinestro, Aquaman and Firestorm (With Firestorm surprisingly the most interesting of the lot, mostly for his flame-top. IMHO :p). Each figure measures approx 2.5" to 4" tall and possess three points of articulation. Each are packaged on a blister card with a sale-date of January 20, 2010 - Suggested Retail Price / SRP undetermined.
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To be fair, there is no particular claim for it to be urban-vinyl-themed (ala UNI-FORMZ) and at the same time sits uneasily between the cubic Mini-Mates and Super-Deformed gashapon-aesthetics. Here's the product-pitch:

Funky. Chunky. Fun. Real compact – with real impact!
BLAM! A funky, chunky collection of boldly designed toys that pack a lot of punch in squatty body!
POW! A striking, hyper-stylized twist on the world's greatest heroes and their biggest foes. Too tough to call small – you'll want to collect them all!