EXPANDED HOLIDAY by KAWS x Acute Art Offers Augmented Reality Sculptures
PRESS: "Acute Art has teamed up with the artist KAWS to create a whole new way of discovering, experiencing, and collecting art. EXPANDED HOLIDAY introduces a series of augmented reality (AR) sculptures that break new ground not just for the artist, but for art itself."
This AR-event required folks to physically visit the allocated 12 locations around the world to view the AR-Companion (see in locations posted here), which included a monetary aspect to the COMPANION (EXPANDED): which was made available as 1.8-meter AR sculptures that you can buy online at US$10,000 per, in an edition of edition of 25 (plus 5 AP/Artist Proofs). Yes, you read that right, you are able to BUY A VIRTUAL sculpture.
But with the increased physical resistance in the era of "social distancing" with COVID-19 currently engulfing the world, a 45cm AR COMPANION (EXPANDED) has since been launched for folks to enjoy "free of charge in the comfort and safety of your home." (until 15th April, 2020). Download the Acute Art app online here. Featured here are some examples... You can still buy the sculpture located around the world though.
My personal "experience" with "Augmented Reality" somewhat begun circa 2010, for when AR was utilised in promotions to Marvel's "Iron Man 2" feature film ... and subsequently used as a story-telling device in 2018's K-Drama series "Memories of the Alhambra"... I'm "sheltered", what can I say?
