FRONTLINE HEROES by MUSEUM OF TOYS for Auction (Aug 29-Sept 12)
Indonesia-based MUSEUM OF TOYS is currently working together as a toy community on a project titled "Frontline Heroes", where the intended products are made available for auction starting on August 29 to September 12 online here. 100% of sales proceeds will go to WHO to help fund hospitals for better access to proper equipment, build lab capacity for testing, support research for vaccine and treatments, and other medical efforts in handling the global pandemic.
Frontline Heroes is dedicated to those who served the community during the Coronavirus global pandemic in 2020. The series consists of twelve characters: Doctor, Nurse, Radiologist, Paramedic, Ambulance Driver, Pulmonologist, Lab Technician, Hospital Housekeeper, Hospital Admin- istrator, Security, Pharmacist, and Researcher.
"During the global pandemic, the entire world was forced to stay at home. COVID-19 has taken many lives, created a new normal but has also unified a goal to strive for a better world tomorrow.
As frontline workers put their lives on the line daily, staying at home is the least best thing everyone else could do. For one pack of creatives, they decided to heal the world a little through their art."
"The creative trio is composed of toy designer Jeremy Jap, art director Maggie Michella, and Museum of Toys’s Win Satrya. With their talent and passion for making toys, they in- troduced Frontline Heroes – a series of toys dedicated to the sacrifice of frontline workers around the world. Besides highlighting the different key roles, Frontline Heroes is inspired by real-life heroes from all over the world. The characters are only one of a kind – each designed, hand-painted, and crafted at home."
"Gutted by the feeling of not contributing enough by staying at home, toy designer Jeremy Jap and art director Maggie Michella poured out their intangible jumble of anxieties, thoughts and emotions, into something tangible. After a meeting with Museum of Toys, Win Satrya decided to fund the project in hopes to give the toy series a better platform and to represent the toy community."
