toy2r announces the launch of toy2r usa dividion
OFFICIAL PRESS RELEASE: "TOY2R, one of the pioneers in the designer toy business, is excited to announce the launch of Toy2R USA. For more then 10 years, the iconic Toy2R Qee brand has been one of the most recognizable platforms in the designer toy genre.
Establishing a US office will allow Toy2R to expand their global presence. The US office will develop additional avenues of distribution so retailers and fans of Toy2R will have better access to products. Toy2R USA will continue to work with established artists and new, creative talent to grow the artistic element of the brand. The expansion will allow for exciting promotional and licensing opportunities, including Pop-Up stores, Toy2R licensed merchandise and a regular presence at designer toy shows, conventions and trade shows."
"Toy2R will broaden its licensing program while continuing licensed projects with Diamond Comic Distributors. In 2009 look for new releases of the successful Simpsons Qee Series as well as Playstation’s Little Big Planet and SEGA’s Sonic the Hedgehog Qees (being presented through DCD at the Dallas Toy Fair this week) and many, many more. Kevin Winnik, a 15-year veteran of the toy industry, will be President and Director of Toy2R USA. " [CLICK THRU for more]
Congrats' Kev!
About Toy2R USA:
Kevin Winnik, a 15-year veteran of the toy industry, is President and Director of Toy2R USA. Kevin and Raymond Choy, creator of Toy2R and the Qee brand, share a vision for the potential growth of the designer toy category. Kevin said, “I am excited about thispartnership with Toy2R. I was introduced to Raymond and the Qee brand in 1998 and fell in love with the endless creative points of view that came out of the original designer toy platform, the Qee. With the establishment of Toy2R USA we will explore a multitude of opportunities and new creative directions.”
About Toy2R:
Created out of an obsession for art toys and collectibles, Hong Kong based company Toy2R continues to break down the boundaries between product design, art and graphics.
Mastermind Raymond Choy founded the company in 1995 when he took his dream of a once owned toy store known as ‘Toy R’ (Short for ToyRaymond), which held countless quantities of limited edition toy collectibles,and turned it into an internationally recognized company. Toy2R was amongst the first to explore the potential of the designer toy, ultimately, instilling contemporary art into the vinyl toy market we all know and love today.
Our logo was taken from our most loved and cherished mascot ‘The Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure.
Toy2R is a multi-faceted designer toy company. We take great pride in our determination at Toy2R to not only innovate but also inspire artists, designers and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market.
Toy2R has received numerous internationally renowned awards for our outstanding achievements, winning the ‘Best Block Toy Award’; five consecutive years running, the ‘Most innovative Company Awards’, 2007 ToyAwards: Vinyl Toy of the Year from Plastic and Plush.com, Best of Award 2007 from aftimes.com, and many more.
Toy2R continues to grow and influence the world while expanding the definition of art. You will find our Qee creations in more concept stores, galleries and museums worldwide. Join the “Qeevolution” because everyone wants to collect more Qee!
For questions or inquiries, contact info@toy2rusa.com.
http://www.toy2r.com
http://www.qee4all.com
http://www.qeeland.com
http://toy2r.blogspot.com
Establishing a US office will allow Toy2R to expand their global presence. The US office will develop additional avenues of distribution so retailers and fans of Toy2R will have better access to products. Toy2R USA will continue to work with established artists and new, creative talent to grow the artistic element of the brand. The expansion will allow for exciting promotional and licensing opportunities, including Pop-Up stores, Toy2R licensed merchandise and a regular presence at designer toy shows, conventions and trade shows.""Toy2R will broaden its licensing program while continuing licensed projects with Diamond Comic Distributors. In 2009 look for new releases of the successful Simpsons Qee Series as well as Playstation’s Little Big Planet and SEGA’s Sonic the Hedgehog Qees (being presented through DCD at the Dallas Toy Fair this week) and many, many more. Kevin Winnik, a 15-year veteran of the toy industry, will be President and Director of Toy2R USA. " [CLICK THRU for more]
Congrats' Kev!
About Toy2R USA:
Kevin Winnik, a 15-year veteran of the toy industry, is President and Director of Toy2R USA. Kevin and Raymond Choy, creator of Toy2R and the Qee brand, share a vision for the potential growth of the designer toy category. Kevin said, “I am excited about thispartnership with Toy2R. I was introduced to Raymond and the Qee brand in 1998 and fell in love with the endless creative points of view that came out of the original designer toy platform, the Qee. With the establishment of Toy2R USA we will explore a multitude of opportunities and new creative directions.”
About Toy2R:
Created out of an obsession for art toys and collectibles, Hong Kong based company Toy2R continues to break down the boundaries between product design, art and graphics.
Mastermind Raymond Choy founded the company in 1995 when he took his dream of a once owned toy store known as ‘Toy R’ (Short for ToyRaymond), which held countless quantities of limited edition toy collectibles,and turned it into an internationally recognized company. Toy2R was amongst the first to explore the potential of the designer toy, ultimately, instilling contemporary art into the vinyl toy market we all know and love today.
Our logo was taken from our most loved and cherished mascot ‘The Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure.
Toy2R is a multi-faceted designer toy company. We take great pride in our determination at Toy2R to not only innovate but also inspire artists, designers and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market.
Toy2R has received numerous internationally renowned awards for our outstanding achievements, winning the ‘Best Block Toy Award’; five consecutive years running, the ‘Most innovative Company Awards’, 2007 ToyAwards: Vinyl Toy of the Year from Plastic and Plush.com, Best of Award 2007 from aftimes.com, and many more.
Toy2R continues to grow and influence the world while expanding the definition of art. You will find our Qee creations in more concept stores, galleries and museums worldwide. Join the “Qeevolution” because everyone wants to collect more Qee!
For questions or inquiries, contact info@toy2rusa.com.
http://www.toy2r.com
http://www.qee4all.com
http://www.qeeland.com
http://toy2r.blogspot.com
