Event: The Spectacular Spectacular by ZERO @ The Substation (Oct 29-Nov 21)
THE SPECTACULAR SPECTACULAR is an upcoming solo art show launching October 29th at The Substation Gallery, by Graffiti Artist Zul Othman aka ZERO - who investigates the relationship between graffiti art, advertising, and youth-oriented consumer culture in his first graffiti art show at the Substation. We most recently featured his "robot"-installations for Carbonated Vol 2.1 HERE. The Spectacular Spectacular exhibits thru November 21st, 2010. [CLICK THRU for event press]
EVENT-PRESS: Graffiti art, celebrated as an alternative, youth-centric art form in the mass media, has the unique ability to reach out and connect with the youths through its usage of bold colours and imagery. In recent years, such striking “graffiti-esque” visiuals have been extensively used to launch and market youth-oriented campaigns and products.
As a practitioner of graffiti art, ZERO started out creating his work illegally around the city and his neighbourhood. After his graffiti works caught the attention of corporate companies and was subsequently commissioned to produce art pieces for them, ZERO began to explore the notion of the graffiti artist as a brand and the idea of utilising graffiti art as a branding strategy.
Reminiscent of Yoshitomo Nara’s artwork, ZERO’s visuals and characters in The Spectacular Spectacular provoke audience reactions by parodying well-known brands such as Levi’s and Starbucks. Thorough the invention of his own personal style and “brand”, ZERO investigates how graffiti art influences and connects with the youths through marketing strategies and campaigns, whilst making an insidious commentary on the changing state and ideology of graffiti art.
[Event Facebook / Substation.org]
