"For a recent show at Post No Bills in Venice, Ron took over the cereal aisle at a local Ralph's Supermarket. His "Short Shelf Life" intervention didn't last long, but for a few hours Sugar Diabetic Bear, Cap'n Cornstarch, and Sugar Frosted Fat shared space alongside the brands we've all come to know.
Sold out almost instantly, the obese Tony-the-Tiger that was featured on the box of Sugar Frosted Fat came to life last month as a limited-edition vinyl figure. Seeing a preview of it at the DKE Toys warehouse, I jumped at the chance to photograph a cereal ad parody with Tony and the incomparable Jesse Heiman, AKA the World's Greatest Extra. The resulting image is seen above." ~mentioned noted toy-photographer Brian McCarty
I had such mad-desire for
this toy when it was released in Singapore, but had unfortunately missed out on the sales and is currently out of stock, and my desire fizzled immediately thereafter. Looks hella swell still tho :)