How to Get Into Designer Toys (Parts 1 & 2) by Tenacious Toys
Featured in this video are the slides from a lecture from CEO of online designer toy retailer TenaciousToys.com's Benny Kline, who was invited by artist Jason Freeny to guest lecture in his Designer Toy class at SVA in NYC.
Part One: World Building
Part Two: Merchandising
"I thought about the most useful info I could deliver to artists just starting out in the designer toy field, and this is what I came up with. The greatest obstacles emerging artists deal with (in my opinion) are: 1. Getting people to care enough about their characters to drop money on their art, and 2. the extremely high cost of producing a designer toy. So my lecture attempts to help them navigate and overcome these obstacles.". (Read so much more here in YT-video's captions)
"Tenacious Toys has been buying, selling & producing art toys in vinyl, resin, PVC and plush since 2004", with Benny being at the forefront, and when he shares some "toy-education", you'd do well to listen, IMHO.
INTERVIEW WITH BENNY KLINE OF TENACIOUS TOYS (PART 2/2)
