Mr Brain Freeze Toy by Whooop x Secret Fresh (Launching March 27)

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A new sculptural "toy" is set to invade the toy-realms, and a lick/bite/slurp of them may well send you into "brain-freeze-territory"! Introducing MR BRAIN FREEZE - designed by Whooop (from MOVEMENT69)!

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The Whooop x Secret Fresh exclusive toy launch is set to launch in multiple colorways, happening at Whooop's first solo exhibit "The Land of Eternal Bliss" on March 27, 2011 5pm at Secret Fresh Gallery at Ronac Art Center. Limited to only 22 pieces, with 8 x customized by Whooop, scope out the images posted (price undetermined at this time), as well the story of the toy here:
"Underneath the cuteness that engulfs the image of a melted ice cream, with cross bones and cherry skulls, are embedded childhood memories of loss and wanting. Used as a form of coping mechanism, the image is stripped of its inherent fondness, only to be replaced by the bitter recollection it now conjures" ~ excerpt from exhibit note by: Sir Wesley Valenzuela
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(Cheers for the headsup, Tripp! Big-ups for looking out!)
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