AMITOFO seen @ Pop Toy Show Singapore 2025
Charmed by the existence of "AMITOFO", I even have a couple of blind boxes I'd purchase as yet to be unboxed too! Was a splendid chance to see the spread at Pop Toy Show 2025 - with these images taken at th end of the event day, when no one was manning the booth (:p) ... Stay connected nevertheless:
facebook.com/tree.an.2025
"Amitofo (阿弥陀佛)" is the Chinese name for the Mahayana Buddhist Buddha Amitābha, meaning "Infinite Light," often used as a greeting, blessing, or expression of mindfulness, but also refers to a popular line of modern art toys depicting Buddha in contemporary settings, sparking debate between traditional reverence and artistic interpretation.
In the context of the toys seen here, they have been adapted into a "lovable Zen lifestyle IP" of urbanised toys, available in blind boxed figurines, plush and merch. Seen on socials (below) is a peek at their incoming SOFUBI:
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