lego minivids: street justice (go miniman go!)

[Directed by Mike Horn / Produced by ReHab]

"Beyond the 12th moon of Jupiter exists a parallel universe where humans and Miniman live together. In this crazy, mixed up land only the just hand of Zach Almighty prevents their world from falling apart. In the season premier of the LEGO Minivids series, Zach foils the plan of dangerous criminal mastermind in; STREET JUSTICE!"

LEGO celebrates the 30th Anniversary of the Miniman in nigh viral-style! (FYI: "Miniman" is the LEGO-duder, innit?) ~ CLICK THRU to find out more - or go log unto www.gominimango.com for more Miniman!

(cheers for the headsup, Skylar!)

WHAT IS: An integrated campaign was conceived by Pereira & O'Dell [www] - whereby a 3D video, a cinema (and broadcast piece), a blog, a challenge for 3 of the most popular LEGO directors on You-Tube - were created. T-Shirts were even designed - to be sold online and in LEGOLAND stores.

Heck, you can even add yourself to the Miniman history by uploading your own picture @ www.gominimango.com/miniyou and star in your own Miniman movie LOL