Cookies-n-Cream Mobile Store
The Cookies -n- Cream crew announces the launch of their "Cookies -n- Cream Mobile Store"! Look for them to be cruising the streets of New York City, in this eye-catching van featuring the manic character-doodles of French artist Skwak ... and perhaps even road trips in the near future. Stay up-to-date with the trucks' movements via Twitter @TheCookiesMob.Check out more images of the mobile on www.bakedinny.com, and CLICK THRU for more words on the genesis of the concept. I like this. I like the concept of your fav store coming to you, instead of you going to them. Now someone has to do a version of this selling toys! :)
IN-THE-BEGINNING: The idea for the truck started with a brainstorm session between the brand founders (Ganiu "Scrills" Ladejobi, Johnathan "Jon Blak" Sinclair, Peterson "P" Lochard) on how to differentiate ourselves as a business rather than just based on products, in a creative way that would also allow us to connect with the public. One thing that's always been important to us is being able to sell our items directly to the world as opposed to the retail norm of finding as many stores as possible to carry your products. We wanted to not only allow people to connect with us based on our products but also in the way they received our products/brand. Basically, we wanted to challenge ourselves to do more creatively with the growth of our brand.
It took us about a year and lots of hard work to get the mobile ready. Everything was self financed by the brand founders. No loans, no rich relative, no parents/trust fund, nothing...just the relentless drive of ours to see the truck come to life. The artwork for the truck was done by our good friend, French artist - Skwak who we released a collection of t-shirts with a while back. Having developed a great relationship with Skwak, when the time came for us to figure out the artwork for the body, it was a no brainer to have Skwak do it and the result is better than what we could have ever imagined.
ON-THE-ROAD: Being that we're from and based in New York City, the mobile store will be cruising the streets here but we're planning to do road trips in the near future so we'll hopefully be able to bring it to places outside of New York. If you happen to see the truck, feel free to stop by and chat with us. We love to interact with people and the mobile store allows us to do that on a very grassroots level which is something that we enjoy. Thanks to everyone for all their support. Our brand has been growing at a great pace as more folks find out about us daily and we're selling out of products a lot quicker. Thank you.
[All text via Cookies-n-Cream]
