BULLMART Debuts The Fortune Mask

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BULLMART announces its global debut through a limited collaboration with WHATEVER, the lifestyle brand founded by Daniel Wu. The Fortune Mask Collection marks BULLMART's first public release, introducing the brand to collectors around the world.

Known internationally for his work in film and his long-standing interest in design and architecture, Daniel Wu founded WHATEVER around a simple idea: "Mask off, be yourself". The Fortune Mask Collection combines WHATEVER's idea of the mask with BULLMART's symbolism of the bull.

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BULLMART was created around a simple belief: the objects we choose to live with become reminders of the values we choose to live by. That belief brought together two former university classmates whose careers took them in different directions. One through technology and emerging industries, the other through art and visual creation. For BULLMART, those values are expressed through three ideals: fortune, strength, and protection.




The Fortune Mask Collection introduces BOOMBULL, BULLMART's first flagship character, through two distinct identities. Midas is finished in gold, a color long associated with fortune, success, and the power of the sun. Midnight draws its character from black, inspired by the quiet certainty of the night sky. Together, they offer two distinct interpretations of the same collection.

Both are available in 400% (35 cm) and 1000% Grand Genesis (65 cm) editions. Every piece is handcrafted, individually serialized, and accompanied by a certificate of authenticity and collector documentation.



Limited to 1,020 serialized pieces worldwide, the collection is priced from US$208 for the 400% Edition and US$528 for the 1000% Grand Genesis Edition.

Global pre-orders has since begun exclusively on bullmart.com.