jeff pidgeon's happy beaver vinyl figure
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currently available for pre-orders online for a SDCC-pick-up, the 5"-er tall Happy Beaver is going for US$45-per and is housed in a box designed by Jeff himself... i actually had a chat with Jeff about Beaver, awhile's back ... and now it's the perfect time for an update! /// READ MORE HERE, INCLUDING ORDERING INFORMATION FOR HAPPY BEAVER
TOYSREVIL: what's the story of Happy Beaver, Jeff? what's it's genesis?
JEFF PIDGEON: I've been working on my "Happy Beaver" toy for a little over a year, but the design is much older than that.
Originally, "Happy Beaver" was a cute little marker doodle on a small piece of note paper. I liked it, so I tucked it into my art-file, and for quite a while, that was that.
A few years later, I was digging around for designs to use in my CafePress store and ran across it again. I colored it up, and put it on a bunch of items there.
I sold a few things, but the turning point was when I was mulling over potential T-shirt designs to silkscreen and sell at Comic-Con. My wife Anita loved the drawing, and picked it out as one she thought I should do. I altered it by making it look grubby, and printed it on a grey shirt as "Dirty Beaver".
Later on, the means of production and my personal finances managed to meet in the middle, so I started thinking about making a vinyl toy, and trying to decide what the first design would be. I printed up six T-shirt designs for my first Comic-Con, but "Dirty Beaver" was by far the biggest seller. It seemed really clear that most folks agreed with Anita. Going back to the original color version, I started doing some homework.
TRE: well, that's one happy-looking beaver! did you sculpt HB yourself?
JEFF: I don't really have any sculpting experience, so I thought it'd be best to hire someone. I had met Vin Teng (sculpster.com) at Comic-Con a couple of years earlier, and I especially liked his ability to sculpt stylized characters, so I started emailing back and forth with him about a commission. We worked out a contract, and he quickly improved my turnaround, making a terrific maquette out of it. I kept it simple - no articulation, and as few paint passes as possible. Since Vin had toy production experience, he sculpted it in two pieces so I could cast the tail in a different color of vinyl.
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TRE: so essentially, you produced HB yourself?
JEFF: I'm paying for the whole thing myself, and I approved each step of the process, so in that sense, yes. But if you mean actually making the figure myself - fabricating the molds, and popping out vinyl figures from scratch, and painting them - no. I needed to find someone who could help me with all of that, especially since I wanted to make hundreds of them, while preserving Vin's great sculpt. I started contacting some of my favorite toy companies, but sadly I didn't find many that were very forthcoming with information. I really needed someone with mass production experience, and who had contact with a factory overseas. That was the hardest part!
Fortunately, my employers have ties with a toy manufacturing company, and they were happy to help. They whipped up a production mold from the maquette, and painted a color model for reference at the factory. Once that was approved, and the box art was created, it was all sent off to the factory in China! I've received a vinyl sample, and it looks great!
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TRE: "information" is always the 'tricky-bit', i reckon ... and i appreciated the fact that you've shared with your readers via an online tutorial/how-to-post = very generous of you :) ... tell us a bit about yourself, Jeff - what's your day job?
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TRE: 16 years of dedication! and you're Toy-Of-The-Day daily blog-feature had always brought me down memory lane and re-ignited a few buried passions as well! what's your connection with toys?
JEFF: I've always loved toys, and I've collected them since I was a kid. My early collections, of course, were the Kenner "Star Wars" figures and the Mego "World's Greatest Super-Heroes" line. I was right there when Giant Robot started to sell the Michael Lau figures in California - I was blown away by how cool and original the designs were. I started rabidly collecting his figures and Eric So's work too. Fortunately, lots of designer toy shops and websites started popping up - KidRobot, ningyoushi.com and Super 7, which has a great magazine to boot! Between all these great places to shop, and the birth of eBay about ten years ago, I have a pretty big collection now! You can check out the tip of the iceberg at my Flickr-collections.
TRE: so what's up with Happy Beaver now?
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I'll have "Happy Beaver" available for mail order through my website shortly after Comic-Con, so you'll be able to get one later if you miss out on the first hundred!
JEFF PIDGEON: After this colorway is gone, I have ideas for four other color variants if the demand is there. I also have another original toy design in the works that I'm hoping to make soon, too!
TOYSREVIL: thanks for your time and trouble, Jeff and good luck with Happy Beaver and your new endeavours! :)
[peep the development of Happy Beaver on Jeff's blog HERE :/ all images via]