Kidrobot & SEGA Announce An Exclusive Sonic The Hedgehog 25th Anniversary Collection

PRESS RELEASE: ”Kidrobot is proud to announce a new partnership with SEGA, launching in 2016 that includes a line of Sonic the Hedgehog collectables.

In celebration of Sonic’s 25th Anniversary, the collection features the blue blur captured in various game moments throughout his illustrious career. Launching Winter 2016, the line includes a Sonic the Hedgehog Blind Box Mini Series, a Sonic the Hedgehog Blind Box Keychain Series and a Sonic the Hedgehog Medium Figure.

“Kidrobot is very happy to partner with SEGA. We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand,” said Allen Richardson, Kidrobot’s Vice President of Product and Marketing, on the project.

“This collaboration brings together the fandom of pop culture icon Sonic the Hedgehog with the premier creative forces at Kidrobot. Fans across the world will be able to celebrate Sonic for years to come with this creative and fun partnership,” said Ivo Gerscovich, Chief Brand Officer-Sonic, and Sr. Vice President of SEGA of America.”

The above press release was circa July 13th, while the product images shown here were revealed at the recent San Diego Comic Con 2016 (July 20-24)! Featuring sculpting work and development by Bigshot Toyworks, stay tuned for further product updates as they are unveiled!

In the early 90’s, while serving the nation’s army, I had embarked on a short period playing video games (so ‘short’ that I tell folks I have never played video games thru the years :p), and two titles held court in my SEGA cartridge machine: “Super Mario Bros” and “Sonic The Hedgehog” - and at the end of the day, Sonic was my jam :)

Game stats and memories since faded, and fingers no longer as nimble in thy robust youth, looking at this set now - even via online images - brings a smile to my face, and heart :)