#Event: SHANGHAI TOY SHOW 2020 (April 3-5)
The 2020 Edition of the SHANGHAI TOY SHOW has since been announced on toyshowchina.com and POPMART's socials, with the dates set from April 3rd, to the weekend of 4th and 5th. Are you ready to go "Back To Play"?
Character designs presented on the event image is from Hong Kong designer Kasing Lung, with his Labubu and family characters apart of POPMART's blind box series, which included "The Monsters Carnival", "Labubu Sport" and "Forest Concert Labubu".
To be held at the Shanghai World Expo Exhibition Center, featuring "25,000 square meters of art toys, exclusive releases, signing events, live paintings and more," this event has become one of the premiere events in the South East Asian region, and in this part of the world, and certainly has intrigued me, although I have not had the opportunity to be in attendance ... but will nevertheless continue to feature toynews for the event, as I have since the past two years :)
Shanghai Toy Show 2018 on TOYSREVIL
Ticket sales begin February/March, so do stay tuned for updates via their socials;
Specific artist names tagged in their Insta announcement included Pucky, Kenny Wong, Kasing Lung, Yoyo Yeung, Seulgie and Dimooworld = which might or might not mean they'll be "special guests" at this year's event, so stay tuned for updates!
This will be the third year of the annual event, since's its inaugural show in 2018. "Shanghai Toy Show" is the sister event to "Beijing Toy Show", held during the later part of the year, also organised by Pop Mart.
"The art toy was born just 20 years ago, but it has developed rapidly in China in recent years. The art toy breaks the stereotype of “toy is for the children” and it combines different elements such as art, design, lifestyle painting and sculpture into a small toy. With their unique artistic style and attitude towards life, these characters of toys make people fall in love with them at the first sight and then become crazy – thus becoming the hottest lifestyle culture for the moment.
In the countries and places like the United States, Singapore, South Korea, Thailand, they have their own annual exhibitions of toys, and it’s really a feast for the eye. However, as the fastest growing region for the development of the toys, mainland China don’t have a professional toy exhibition. In order to fill this gap, POP MART held the first “Beijing Toy Show”(BTS) in September 2017, which became a huge success, and the “Shanghai Toy Show”(STS) held in April 2018 has completely shocked the world.
Through BTS and STS, we hope to let more foreign toy brands pay attention to the Chinese market, and hope that more Chinese outstanding designers can be understood and loved by fans of global fashion toys, and boost the vigorous development of Chinese toy culture."
