Nike Presents Onwards (Directed by James Jarvis & Richard Kenworthy)

[Higher-res version can be watched directly on www.onwards.tv]
Besides being an artist and creator (with Amos Toys) James Jarvis has been an avid runner - at least that's the impression I got from reading his blog (heh). Now both worlds merge with the advent of a new animation project named "ONWARDS" - directed by James himself and Richard Kenworthy, for NIKE.

[CLICK THRU to read more about "Onwards"]

This is what James blogged about in reference to "ONWARDS":
“I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.

The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running."

TRE-SAYS: I didn't know he was in Singapore! Now the world will think Singapore is not safe with attacking-crows! LOL j/k :p


James continues: "Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand." [Read more on James' blog-post]

Source: High Snobiety / via Sjors (cheers for the headsup!)