about that letoy parachute boy
for a while now, Madrid-based LE TOY has been inviting artists from different fields to recreate their logo (the parachute boy, from their blog) with their own interpretation; be it a character illustration, collage, plushes, animations or toys ... with the intention to publish a mini-book with all the best works. the dead-line was to be 15th Sept 2007. the full collection can be viewed on their flickr-album (*truly eye-popping selection of works*) ... the videoclip shown-above is an animated submission from Pattern (makers of Viktor-plush)






i had a (long-overdue) quick chat with both Roberto & Oscar LeToy for the lowdown on the project, upcoming surprises and a deadline-extension! /// CLICK HERE TO READ
TOYSREVIL: sorry i missed the submission deadline! - is there an extension? (to be included in the mini-book) or can people still submit?

TRE: you guys are awesome! (okay folks - be sure to say TOYSREVIL sent ya, yeh? *heh*) - how is the status of the project so far? too many good works to be printed? how thick is this mini-book going to get! :)
LETOY: Absolutely loads, we´ve received tons of submissions and the quality of them all is highly impressive. Get ready for a huge coffe table book!! Well, honestly, we´d love all the works to be included in the book but we are afraid it won´t be possible and a selection will be done in order to appear on the book.
TRE: there's always "Volume 2"? LOL - what will happen to the mini-book when it is compiled & printed? will it be available online for purchase? and is there a release-date set?
LETOY: Of course the book will be available online for purchase and we also want to do something special in an art-gallery in Madrid when the book is done. We still have no release-dates as yet as we are still receiving submissions but we promise it will be in a few months.

LETOY: We wanted to give a chance to some of our readers and friends to be a part of letoy and we came up with the idea of re-creating Letoy! We happened to think that it would be cool to do something like that, and very soon you'll see the results in the shape of a fantastic book about our cute parachute boy.
TRE: no doubt you folks are very happy with the results, yeh? what's next for letoy?
LETOY: Indeed we are, even better than what we first could expect!
We are working on our first Letoy plush collection (a sample of it called Love Letoy is actually on a show in Barcelona) which will be release soon, a very special exhibition together with our friends Eloole and something we can´t give away yet in Poland.

TOYSREVIL: again, do keep us updated, please :) ... cheers for your time and trouble, gentlemen! in closing, please do share with us, WHO IS LE TOY?
LE TOY is a Madrid-based designers' collective. We try to promote disciplines like character design, illustration, art toys and street art. We have already organized several exhibitions in Madrid and Barcelona.
- peep more of letoy on their blog and letoy-flickr album [all images via]