Project Singa & Singa Lion The Toy from Play Imaginative
Beyond the half-lion-half-mernimal "Merlion", Singapore has yet another near-iconic mascot, in the form of the Courtesy Lion, Singa. And thru the years, Singa Lion has dutifully carried out his mascotary tasks as the "kindness mascot" for numerous National Courtesy Campaign, since 1979. Fast forward to 2010, Singa will be made into a 2.5 inch tall toy figurine, by Play Imaginative!
Shown above is the prototype. Singa the toy comes with articulated arms, head and feet, and will be released in a range of specially created designs this November [CLICK THRU to peep]. Wanna design a Singa Lion for yourself? Check out this link to Project Singa!
PRESS: With the support of the Singapore Kindness Movement together with our valued Partners, local toy design company Play Imaginative is proud to spearhead Project Singa 2010: Kindness in the Lion City. As part of the SKM initiative to encourage a gracious society and lifestyle, Project Singa aims to bring out considerate social behaviour in Singaporeans through a common language – art.
PRESS-CONTINUED: Singa Lion, the well-known kindness mascot, will be unveiled as an all-new urban vinyl figurine as part of the World Kindness Day celebrations. In this range of specially created designs, the Singa Lion figurines spread messages of kindness and courtesy. Our Partners include 100PLUS, Asia Pacific Breweries, AVA, BDO, Courts, F&N, Goodrich, IRCC, KDK, Ocean Butterflies Music, Popular, Swee Lee Music Café, Tangs and Tilt.
Singa the Courtesy Lion
Since March 2001, the National Courtesy Campaign, which was originally launched in 1979, was incorporated into the Singapore Kindness Movement. Indeed, courtesy is the simplest form of kindness, and both courtesy and kindness are underpinned by sincerity – kindness comes from the heart, and courtesy forms the action, the outward expression of kindness.
Singa the Lion, the familiar icon for courtesy that most Singaporeans grew up with, is placed together with the kindness heart in the Singapore Kindness Movement’s logo, bringing courtesy and kindness together to foster a more gracious society.
Shown above is the prototype. Singa the toy comes with articulated arms, head and feet, and will be released in a range of specially created designs this November [CLICK THRU to peep]. Wanna design a Singa Lion for yourself? Check out this link to Project Singa!
PRESS: With the support of the Singapore Kindness Movement together with our valued Partners, local toy design company Play Imaginative is proud to spearhead Project Singa 2010: Kindness in the Lion City. As part of the SKM initiative to encourage a gracious society and lifestyle, Project Singa aims to bring out considerate social behaviour in Singaporeans through a common language – art.
PRESS-CONTINUED: Singa Lion, the well-known kindness mascot, will be unveiled as an all-new urban vinyl figurine as part of the World Kindness Day celebrations. In this range of specially created designs, the Singa Lion figurines spread messages of kindness and courtesy. Our Partners include 100PLUS, Asia Pacific Breweries, AVA, BDO, Courts, F&N, Goodrich, IRCC, KDK, Ocean Butterflies Music, Popular, Swee Lee Music Café, Tangs and Tilt.
Singa the Courtesy Lion
Since March 2001, the National Courtesy Campaign, which was originally launched in 1979, was incorporated into the Singapore Kindness Movement. Indeed, courtesy is the simplest form of kindness, and both courtesy and kindness are underpinned by sincerity – kindness comes from the heart, and courtesy forms the action, the outward expression of kindness.
Singa the Lion, the familiar icon for courtesy that most Singaporeans grew up with, is placed together with the kindness heart in the Singapore Kindness Movement’s logo, bringing courtesy and kindness together to foster a more gracious society.
